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REACH GROUP teaches leaders and brand builders how to harness the power of story to shape beliefs, change minds and inspire people to action.

Story capped-u

Story U is Reach Group’s training division. Our lively interactive training sessions are grounded in powerful brain science and equip you with strategies and practical story-building tools. We teach story skills through full and half-day workshops, executive coaching, and keynotes. Our curriculum is tailored for business people, including executives and their teams, sales staff, entrepreneurs, fundraisers, and change agents of all kinds.

Consulting

In every industry, the brand that tells the most compelling story – wins. Reach Group’s story strategy process is a proven, science-based methodology that positions brands to achieve game-changing leadership in their industry. Our consulting services examine your brand through a story lens and identify opportunities to gain emotional leverage with your customers and momentum against your competitors.

We would love to talk about your opportunities and share more about our products and process. Email us to set up a phone conversation. We’re always happy to connect.

REACH GROUP teaches leaders and brand builders how to harness the power of story to shape beliefs, change minds and inspire people to action.

Story capped-u

Story U is Reach Group’s training division. Our lively interactive training sessions are grounded in powerful brain science and equip you with strategies and practical story-building tools. We teach story skills through full and half-day workshops, executive coaching, and keynotes. Our curriculum is tailored for business people, including executives and their teams, sales staff, entrepreneurs, fundraisers, and change agents of all kinds.

Consulting

In every industry, the brand that tells the most compelling story – wins. Reach Group’s story strategy process is a proven, science-based methodology that positions brands to achieve game-changing leadership in their industry. Our consulting services examine your brand through a story lens and identify opportunities to gain emotional leverage with your customers and momentum against your competitors.

We would love to talk about your opportunities and share more about our products and process. Email us to set up a phone conversation. We’re always happy to connect.

Lisa
Johnson

Internationally recognized author, thought leader and story strategist, Lisa Johnson has been a pioneer in the field of marketing and consumer insights for the past 20+ years.

Lisa Johnson teaches leaders and brand builders how to be influential storytellers. An expert in the science behind influence and change, she is the creator of Story U’s workshops and a unique suite of story-building tools. Her lively interactive training sessions are grounded in powerful brain science and tailored for leaders, teams, creatives, entrepreneurs, fundraisers, and change agents of all kinds.

For the past five years, Lisa has almost exclusively taught her storytelling curriculum globally at Nike and Google. Her story methodologies are also taught at Stanford University in their MBA program. 2018 marks the first time that this powerful training will be available outside of these prestigious organizations.

A thought leader for two decades, Lisa is the author of several books including the critically acclaimed Don’t Think Pink which was chosen by Chris Murray as one of the top Marketing Books of all time in Marketing Gurus. Lisa’s marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times Magazine, Entrepreneur Magazine, and on NPR’s “Marketplace” and “All Things Considered.”  

books

Marisa
Tam

Marisa is a Partner and Presentation Whisperer at Story U. Prior to working at Story U, Marisa spent 6 years at Google.

Her role at Google was as a presentation coach and trainer where she acted as a consultant helping Google employees & external speakers build cohesive and captivating stories that engage and educate audiences. Her responsibilities included writing speeches and creating presentations for senior leaders in the Google’s European Headquarter. She also lead all aspects of external customer events in the Dublin office event space called “The Foundry”. The events drew attendees from all over Europe, Middle East and Africa with over 3,000 attendees each year. As a result of her role, Marisa has helped hundreds of Googlers and external speakers create more compelling and memorable presentations.

During her time at Google, Marisa also created a training program for a select group of Google employees called the “Dublin Speakers Bureau” that helped develop them into world-class presenters who are masters in storytelling, presentation design and delivery. The idea for the program has been rolled out globally to offices at Google.